You may not yet have heard of ICICI-Infotech or its ERP offering, ORION. Well, for some time the rest of the world has. ICICI-Infotech is starting to make its presence felt in North America and raise some ERP eyebrows. Read on as to why you may want to take a closer look at this vendor and its product. In this research note, you’ll also learn about the company's strategy to target small and medium-size enterprises in order to enlarge its footprint in North America.
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caters include banking, retail, insurance, manufacturing, energy, government, and fashion. Market Focus As you have just read, ICICI-Infotech has prospered in many and varied markets. However, in North America the company has initially decided to narrow its focus on two significant market aspects in order to develop a critical mass. First, ICICI-Infotech's ORION business practice is concentrating solely on the process manufacturing industry. Process manufacturing focuses on formulas, not bill of material