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Business Intelligence and Data Management
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The terms business intelligence (BI) and business performance management (BPM) are heard time and again, but what do they really mean for businesses?

Getting back to basics, both terms refer to the concept of using technology to
  • Identify sales trends to develop sales strategies and to manage future sale
  • Manage employee performance
  • Identify quality issues on the shop floor
  • Optimize business processes through the use of technology
  • Forecast, budget, and plan within a process-centric environment
  • Allow C-level executives the ability to monitor the organization's performance regularly and centrally throughout the day
The common theme within these technologies is that organizations use them to optimize their performance and stay competitive within the market. Business performance management should not be confused with business process management, also known as BPM.
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