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 advertising and public relations


The Business Software Needs of Advertising and PR Agencies
Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to

advertising and public relations  Business Software Needs of Advertising and PR Agencies Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies from the start, choose to mix their existing

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Documents related to » advertising and public relations

Deltek and Maconomy: Gearing Up for the Global Service Economy?


Both the “old” Deltek (pre-2005) and “new” Deltek (from 2005 on) have not been strangers to acquisitions, but these were largely well thought-out and appetizing (“nip in”) purchases of smaller companies that had either an attractive piece of technology or install base (or both). However, in early June 2010, immediately after its Insight 2010 user conference, Deltek

advertising and public relations  significant presence among top advertising, public relations (PR), accounting, and consulting companies. Maconomy thus complements Deltek's market-leading position in the architecture and engineering (A/E) and management consulting vertical markets. Having long established its supremacy in the highly regulated US government contractor (“GovCon”) sector via the well-attuned Deltek Costpoint and GCS Premier offerings, Deltek seems determined to become a potential global leader in other project-based Read More

Audit Your Message Strategy by Answering Three Questions


Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market.

advertising and public relations  embark on marketing and advertising as if the competitor's position did not exist. They advertise their products in a vacuum and are disappointed when their messages fail to get through. The goal of positioning is to help the target market associate a significant benefit with your product or company. Failure to differentiate creates market confusion, and this inevitably leads to longer sales cycles. Yet few companies successfully differentiate, generally because they either don't know how to evaluate Read More

The Three Cs of Successful Positioning Part Two: The Channel


One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you have limited time and resources.

advertising and public relations  Now my client has advertising, marketing, and sales tools that all focused on overcoming the no decision because of the information we found from the channel. The Ideal Customer Profile I like to ask sales reps or VARs to describe their ideal prospect: What tells you that this is a deal you can win? I almost always get enlightening answers. For example, I started in the B2B software business with a company that developed accounting software for the digital equipment corporation's mini-computers. The Read More

The User's Undying Quest for Exploring and Discovering Info - Part 1


SAP AG and Endeca Technologies might not appear to have much in common at first glance, other than occasional partnering in some joint opportunities, and perhaps that SAP Ventures owns a piece of privately held Endeca. In the world of home appliances, SAP would be analogous to a tried-and-true refrigerator, but with the most advanced features in the market, such as a built-in

advertising and public relations  online retail sales and advertising spend continue to grow. Given the abovementioned groundswell effect of connected and informed consumers that can easily pass a verdict and disseminate news of any product or brand, there are the three new fundamentals for the future that every retailer, manufacturer, and software vendor has to keep in mind. The first is the atomization of user experience . Namely, according to  the Long Tail theory , companies will compete on ever-smaller and more specific product Read More

Acceleration


Acceleration is a marketing and advertising firm specializing in digital marketing. The company also conducts research and provides technical support and services.

advertising and public relations  is a marketing and advertising firm specializing in digital marketing. The company also conducts research and provides technical support and services. Read More

Dynamic Consultants SAS


We are a consulting firm dedicated to providing services with business knowledge and technology acquired in leading organizations, both public and private

advertising and public relations  Consultants SAS We are a consulting firm dedicated to providing services with business knowledge and technology acquired in leading organizations, both public and private Read More

GoPro


Located in Reykjavík, Iceland, GoPro is a software development company that specializes in case management, document management and customer relations management software. Its best known product is the GoPro case management system, implemented for the IBM Lotus Notes and Microsoft .NET infrastructures respectively. Since the founding of the company, in 1993, it has collaborated closely with public sector organizations and companies, especially in Europe, in order to produce a case and document management system that is compliant with existing legislation and work procedures familiar to the end user. The company's software is currently deployed in over 30 countries around the world, at all organizational levels.

advertising and public relations  Located in Reykjavík, Iceland, GoPro is a software development company that specializes in case management, document management and customer relations management software. Its best known product is the GoPro case management system, implemented for the IBM Lotus Notes and Microsoft .NET infrastructures respectively. Since the founding of the company, in 1993, it has collaborated closely with public sector organizations and companies, especially in Europe, in order to produce a case and document Read More

Sarbanes-Oxley Compliant Data Protection


The Sarbanes-Oxley Act (SOX) regulates the storage and management of corporate financial data for all Registered Public Accounting Firms and many publicly held companies. Which SOX regulations affect data backup in your company—and how can a remote data backup solution help you comply? Find out, with an explanation of various sections of the SOX act, matched with key remote data backup functionality.

advertising and public relations  Oxley Compliant Data Protection The Sarbanes-Oxley Act (SOX) regulates the storage and management of corporate financial data for all Registered Public Accounting Firms and many publicly held companies. Which SOX regulations affect data backup in your company—and how can a remote data backup solution help you comply? Find out, with an explanation of various sections of the SOX act, matched with key remote data backup functionality. Read More

Marketing, Advertising, and Communications




advertising and public relations  Advertising, and Communications Read More

Analysis of Critical Path's Alliance with yesmail.com for Permission Email


In direct correlation to the success of Internet based Permission email, advertising dollars are starting to be redirected from standard advertising companies such as DoubleClick and put to use in the Permission email area.

advertising and public relations  combination of email and advertising has usually been, and continues to be, primarily SPAM. While this arrangement will not reduce the amount of SPAM a user receives, it will give the end user control over what is received in his/her mailbox. Read More

New Challenges in Managing Advertising Revenue


As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

advertising and public relations  one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction. Read More

PBX to VoIP Migration Checklist


A migration from T1/PBX (public branch exchanges) to voice over IP (VoIP) takes some planning and IT support, but the savings can be substantial. This short checklist can help get you started to make the switch to VoIP.

advertising and public relations  to VoIP Migration Checklist A migration from T1/PBX (public branch exchanges) to voice over IP (VoIP) takes some planning and IT support, but the savings can be substantial. This short checklist can help get you started to make the switch to VoIP. Read More

Public Key Infrastructure (PKI) RFI/RFP Template


PKI Functionality, PKI Technology

advertising and public relations  Key Infrastructure (PKI) RFI/RFP Template The Public Key Infrastructure (PKI) RFI/RFP Template lists and describes 363 features and functions found in Public Key Infrastructure (PKI) software solutions. This Information Security Selection Template can help you save time, control costs, and communicate clearly with vendors at nearly every stage of your Public Key Infrastructure (PKI) software selection projects. Features and functions included in this Information Security Selection Template: PKI Read More

The World in Crisis: A Report on the Impact on Global Outsourcing Relations


As companies come to grips with current fiscal realities, choices may result more from reaction than the use of sound judgment. Removing vital resources and reducing services can create an even lower return on investment (ROI) than existed before downsizing. Outsourcing may offer a solution. Learn about the effects that the present financial situation will have on the outsourcing community, including buyers and suppliers.

advertising and public relations  World in Crisis: A Report on the Impact on Global Outsourcing Relations As companies come to grips with current fiscal realities, choices may result more from reaction than the use of sound judgment. Removing vital resources and reducing services can create an even lower return on investment (ROI) than existed before downsizing. Outsourcing may offer a solution. Learn about the effects that the present financial situation will have on the outsourcing community, including buyers and suppliers. Read More