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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for--and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: An earlier article, Audit Considerations for Enterprise Software Implementations, included a brief discussion of the use of computer-based tool sets and repositories to facilitate compliance with the Sarbanes-Oxley Act (SOX). Here we examine this issue in more detail. Of particular interest are the key characteristics that you should look for when selecting such tool sets. Read on to see how these tool sets can assist your company in meeting the new audit challenges facing corporate America.
Abstract: Enterprises of all sizes today face common problems dealing with handling increasing business complexity while reducing costs. The solution continues to be the automation of business processes. SAP is an established leader in addressing the needs of large enterprises. Building on that performance and identified best practices, SAP built and launched SAP Business One. SAP Business One was designed to offer small and medium businesses the same business streamlining and efficiencies at a scale and scope appropriate to their needs. IDC recently interviewed a number of companies that have successfully deployed SAP Business One. The purpose of our interviews was to determine what impact the software had on their productivity and cost reduction.
Abstract: As more business processes exist in an electronic universe, the need to manage the IT services that enable these processes increases. Business service management does this and achieves the IT alignment with the business necessary to ensure service improvement activities are prioritized with business objectives. Business service management applies the adage that if you improve IT, you improve the business. This paper presents an overview of business service management concepts and describes how Proxima Centauri provides a solution for this. It also describes how Six Sigma can be used as an underlying quality improvement process to eliminate the associated costs of poor quality.
Abstract: The quantity of business information is doubling at an alarming rate. How can a proactive manager keep on top of it? A tool that merges and unifies information from a variety of sources and formats can help. That tool should also analyze data and identify inputs as indicators of future actions or outcomes, so problems can be solved before they happen. The bottom line: better data analysis means better decision making.
Abstract: Aspen Technology recently announced its e-commerce initiative, Aspen e-Business, which is the first in a planned series of business-to-business e-commerce applications. As part of the initiative, AspenTech will partner with business-to-business application vendor Extricity Software, Inc. to deliver e-commerce solutions. Though Aspen lags behind other enterprise application software vendors in e-commerce offerings, recent business restructuring efforts and its hold on the process manufacturing segment may lead to success.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: For a full picture of the business environment and make the best decisions, middle managers must have access to business intelligence (BI). You can’t focus on only the functional level—you must see the relationships among various business components. And you can—with a BI tool that’s easily accessible no matter where you reside in the enterprise, and that’s flexible enough to meet each department’s reporting needs.
Abstract: In today's highly competitive business climate, the quality and timeliness of business information for an organization is not only a choice between profit and loss, it is a question of survival or bankruptcy. No business organization can deny the inevitable benefits of business intelligence.
Abstract: With business intelligence (BI), decision-makers can feel the organization’s pulse, evaluate the performance of key business functions, and take action based on their analysis. However, many organizations invest time, money, and resources in BI processes, only to waste their newfound capabilities. Why? And, more importantly, how do you ensure that your BI solution won’t be one of them?
Abstract: As a consequence of the acquisition of Business Objects, SAP has shifted its SAP business warehouse (BW) strategy to a more open data warehousing approach and is now focusing on the former Business Objects portfolio. This guide is designed to help existing SAP BW customers to plan to move to the new business intelligence (BI) environment, and outlines most important architecture options for a data warehouse strategy.