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Abstract: Private Label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. Many of the most successful Private Label retailers are moving this approach on and positioning the Private Label, thus the whole store, as the
brand. By owning the
brand, the retailer must deal with complexities and issues more traditionally associated with the CPG
brand manufacturer. These issues include time to market, regulations, quality, and safety or consumer pressure. Failure to establish adequate processes and systems to support the
brand can tarnish the
brand and, in many cases, have severe economic implications across the whole range of products sold.
Brand integrity has been identified as one of the key issues faced by Private Label retailers. In this white paper, learn more about the
brand integrity strategies used today by some of the most successful Private Label retailers.
PubDate: 9/6/2005 10:07:00 AM
Abstract: Any corporate executive can tell you that a strong brand can help achieve price premiums, promote customer retention, and more. Yet in times of economic instability, you may be tempted trim costs around efforts such as brand building. Downturns, however, can actually present opportunities to grow brand strength. Find out how you can maximize your brand value and take advantage of changing customer buying habits.
Abstract: The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.
Abstract: Private label product sales have increased significantly over recent years, with the level of penetration and sophistication varying by country and retailer strategy. By owning the brand, the retailer must deal with complexities and issues more traditionally associated with the consumer packaged goods (CPG) brand manufacturer. Failure to establish adequate processes and systems to support the brand can have severe economic implications. Learn about the brand integrity strategies used today by some of the most successful private label retailers.
Abstract: An earlier article, Audit Considerations for Enterprise Software Implementations, included a brief discussion of the use of computer-based tool sets and repositories to facilitate compliance with the Sarbanes-Oxley Act (SOX). Here we examine this issue in more detail. Of particular interest are the key characteristics that you should look for when selecting such tool sets. Read on to see how these tool sets can assist your company in meeting the new audit challenges facing corporate America.
Abstract: The quantity of business information is doubling at an alarming rate. How can a proactive manager keep on top of it? A tool that merges and unifies information from a variety of sources and formats can help. That tool should also analyze data and identify inputs as indicators of future actions or outcomes, so problems can be solved before they happen. The bottom line: better data analysis means better decision making.
Abstract: With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal identity.
Abstract: By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players and intruders a run for their money.
Abstract: Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a liability.
Abstract: To ensure the safety of the domestic and global food supply, demands for brand protection assurance are on the rise, as are national and global food safety initiatives. Food processors and distribution warehouses up and down the supply chain now find automated traceability systems are a necessity. Learn about an automated approach to traceability that is both cost-effective and a good fit for existing business operations.
Abstract: To ensure the safety of domestic and global food supplies, demands for brand protection assurance are on the rise from customers in the food industry marketplace itself. To address these requirements, food processors and distribution warehouses now find automated traceability systems a necessity. Discover an automated approach to traceability that’s both cost-effective and a good fit for your current business operations.
Abstract: Performance reviews are an essential and productive use of employee and manager time. A well-defined competency model can discover insights into individual, workgroup, and even entire workforce performance, helping enterprises gain true business advantage in their industries and marketplaces. Employee consultations and reviews, appraisals, and developmental decisions no longer need to exist as isolated business functions.
Abstract: A plethora of software estimation tools are available, each claimed to be better than the others, thereby confusing prospective buyers. An effective tool ought to provide for all four aspects of software estimation, namely, size, effort, cost, and schedule.
Abstract: Bristol Technology, Inc. has announced shipment of its Windows-to-Linux application-migration tool. Bristol's Wind/U for Linux product, which began shipping Tuesday, enables developers to compile Microsoft Win32 API and Microsoft Foundation Class source code directly on Linux, and create native, desktop and server-based Linux applications, according to Bristol.
Abstract: The merger of traditional brick-and-mortar manufacturer Illinois Tool Works with Internet-based Click Commerce is puzzling, but has some method to the madness. Only time will tell how easily and tightly their tools will
Abstract: Of all the points that you should focus on when planning ISO 9001 standards projects, corrective action and root cause analysis should rise to the top of your priorities list. Learn how to improve your approach to ISO 9001, how to implement a system that can help you ensure that your approach is feasible and effective, and about the one tool that you need help ensure your company becomes ISO 9001 2000 certified.
Abstract: Structured planning can make all the difference to your business’s growth. But are you using the right tools? Spreadsheets may not be meeting your financial management and budget planning needs. Find out the risks of using spreadsheets as a planning tool, and how enterprise performance management can help consolidate your departments’ financial information and budgets to give you real-time views of business performance.
Abstract: While it’s great to find ways to keep up with mountains of e-mail, organizations must remember that e-mail is not a lightweight communication tool anymore. For people and organizations swamped by critical information, throwing messages away is just not an answer. Increasingly, knowledge workers are turning to searching to manage the volume and value of information sitting in their in-boxes.
Abstract: For a full picture of the business environment and make the best decisions, middle managers must have access to business intelligence (BI). You can’t focus on only the functional level—you must see the relationships among various business components. And you can—with a BI tool that’s easily accessible no matter where you reside in the enterprise, and that’s flexible enough to meet each department’s reporting needs.