Can SAP, a market and technology leader in business management software, translate its success in the manufacturing industry to retail? TEC principal analyst P.J. Jakovljevic reviews the complexities of this master vertical and the steps SAP has taken to address them. The ensuing candid discussion with the SAP Retail Industry team sheds some light on SAP’s strategy with regard to the retail industry.
bi wholesale and retail trade solution
areas: Real-time Insight —SAP’s BI platform and tools, as well as its analytics applications, enable line-of-business (LoB) managers to gain rapid access to current and critical insight to determine a plan of action, whether focusing on better understanding their shoppers, managing the merchandise lifecycle, optimizing supply chain operations, ensuring a positive shopping experience, or understanding the performance of each channel. Integrated Marketing and Merchandising —SAP’s merchandise