The “Four Ps” of marketing strategy, also known as the "marketing mix," are basically applicable to all businesses. TEC’s two-part blog post series in 2008 talked about the importance of pricing management in a down economy. Price and promotion in particular are the lubricants in retailing, although the two remaining Ps--product and place, are indisputably important there as well.
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choices in price, size, brand, color, and features. As mentioned earlier on, the growth of discount stores, warehouse clubs , and dollar stores , as well as the emergence of the Internet as a viable retail destination (e.g., the Alice.com site that offers electronic manufactures coupons and free shipping for certain consumer goods ) offer consumers further alternatives when purchasing goods. Recent increases or fluctuations in the costs of fuel and other commodities have further increased the averag