In addition to products' rationalization, the integration at sales and cultural levels will be challenging. In general, existing customers of involved merging vendors should be alert, but they should still look at these events as positive.
brio business intelligence tool
each other Crystal and Brio have been more successful at selling to the CIOs as opposed to reaching the finance department or boardroom, whereas Hyperion and Business Objects, conversely, have sold mainly to the CFOs and CEOs. Increasingly, their imminently more rounded CPM suites will become a joint sale to finance and to other business areas like sales and marketing, product development, operations (inventory management, quality control, production planning), customer service, and to the IT