Campaign Execution

Vendors Begin to Round Out Their CRM Suites

by P.J. Jakovljevic ... Baan Marketing includes campaign planning based on analysis of customer data, campaign execution, and lead management. Baan E-Configuration ... http:/.../Research/ResearchHighlights/BusinessApplications/2000/03/news_analysis/NA_BA_PJ_03_17_00_1.asp - 7k - 2000-03-17 Summary: Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.

Compare EMM Software/EMM System Software

... determine the most optimal contacts within a list or series of lists for each channel or offer within a campaign Ability to distribute campaign execution to a ... http://crm.technologyevaluation.com/enterprise-marketing-management/ - 55k - 2009-04-21 Summary: Compare CRM software: Discover the 15 key modules to base your selection on and tools you must use in order to save up to 85% of time and money you'd spend gathering information on your own: Marketing Automation, Marketing Resource Management, Digital Asset Management, Financial Management, Reporting and

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... process -- from strategic planning and budgeting to predictive analysis and cross-channel relationship optimization to campaign execution, resource management ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Inevitably, tighter control over projected budgets, planning, and execution combined with a myriad of functions in campaign and lead management modules have ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

SAS and Action-Oriented Business Processes: Alliances ...

by P.J. Jakovljevic ... Tighter control over the projected budget, the planning, and the execution combined with a myriad of functions from campaign and lead management modules have ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/VN_CR_PJ_08_11_05_1.asp - 23k - 2005-08-11 Summary: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?

by P.J. Jakovljevic ... The combination of powerful, creative, focused messaging and broad media execution will create ... of The Wall Street Journal, the new global campaign explores the ... http:/.../Research/ResearchHighlights/BusinessApplications/2000/10/news_analysis/NA_BA_PJ_10_23_00_1.asp - 10k - 2000-10-23 Summary: SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racin

A Customer Relationship Management Solution Aims To Cover all the ...

by Osman Baig and Shahid Hannan ... CRM 5.0 also allows for the planning, design, execution, and management ... tasks and responsibilities according to revenue projections, campaign periods, targeted ... http:/.../Research/ResearchHighlights/CRM/2006/08/research_notes/PN_CR_OB_08_17_06_1.asp - 29k - 2006-08-17 Summary: Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... A tighter control over the projected budget, the planning, and the execution combined with a myriad of functions from campaign and lead management modules have ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line

by Kevin Ramesan and Katarina Novatzki ... Two years later, with the successful execution of a sales growth strategy, the ... The "Campaign Opened Email Tracking URL" feature tracks the number of e-mails ... http:/.../Research/ResearchHighlights/Crm/2004/09/research_notes/PN_CR_KR_09_23_04_1.asp - 16k - 2004-09-23 Summary: TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in a three-module structure that continues to compete in the demanding 'best fit,' customer relationship management, small and medium enterprise mar

Adexa Prepares To Step Into The Spotlight

by Steve McVey ... Adexa also maintains relationships with supply chain execution system vendors Essentus ... Adexa has embarked on an aggressive marketing campaign aimed at avoiding ... http:/.../ResearchHighlights/BusinessApplications/2000/05/research_notes/VN_BA_SRM_05_30_00_1.asp - 18k - 2000-05-30 Summary: From its roots in advanced planning and scheduling, Adexa, Inc. has emerged as a strong player in the business-to-business collaboration software market. With an aggressive marketing campaign and potential public offering, the company hopes to end its toil behind the scenes and take center stage.