Campaign Improvement

Enterprise Process Improvement (EPI) Software: Customer and ...

by Joseph J. Strub ... department's project to support the roll-out of a new campaign to increase ... This is where the new class of software, enterprise process improvement (EPI), comes ... http:/.../Research/ResearchHighlights/Erp/2004/08/research_notes/MI_ER_XJS_08_16_04_1.asp - 21k - 2004-08-16 Summary: Having just completed implementing your enterprise-wide software, you are about lean back, put your feet up on the desk, and enjoy the fruits of your labor. Not so fast! While you were completing your implementation project, a new release of the software may have already hit the street or, for sure, ther

A CRM System Needs A Data Strategy

by David McNamara ... What was the ROI for the campaign? ... ie, searching knowledge base or initiating support cases) can uncover customer interests and suggest process improvement. ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/07/research_notes/TN_EV_XDM_07_03_03_1.asp - 16k - 2003-07-03 Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... 2. Campaign Management. ... The goal is to integrate technology with optimal processes providing continuous improvement in sales effectiveness, as well as providing ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... there are huge untapped opportunities for business improvement, given marketing has ... automation suites that offer marketing analytics and campaign management in ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

CRM: What Is It and Why Do It? Part One: Historical Background

by Glen Petersen ... of cause and effect are difficult to establish, these limitations do not preclude the creation of credible measures of improvement. ... Campaign Management. ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08 Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... there are huge untapped opportunities for business improvement, given marketing has ... automation suites that offer marketing analytics and campaign management in ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

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by Glen Petersen ... of cause and effect are difficult to establish, these limitations do not preclude 6 the creation of credible measures of improvement. ... Campaign Management. ... http:/.../ja/Research/ResearchHighlights/CRM/2008/04/cmt/research_notes/ja/MI_CR_XGP_11_08_04_2.asp - 23k Summary: ?????!TEC?????????????????????IT?????????????????????????????????????????????????????????????????????????

A Customer Relationship Management Solution Aims To Cover all the ...

by Osman Baig and Shahid Hannan ... and Design for Six Sigma (DFSS) as quality improvement philosophies. ... tasks and responsibilities according to revenue projections, campaign periods, targeted ... http:/.../Research/ResearchHighlights/CRM/2006/08/research_notes/PN_CR_OB_08_17_06_1.asp - 29k - 2006-08-17 Summary: Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.

Surado! A Rising Mid-market CRM Provider

by Kevin Ramesan ... on investment (ROI) and opportunities driven by each campaign source. ... there are huge untapped opportunities for business improvement, customer predictability ... http:/.../Research/ResearchHighlights/Crm/2003/10/research_notes/VN_CR_KR_10_16_03_1.asp - 12k - 2003-10-16 Summary: Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana,

Have You Ever Asked Yourself, 'Is My Company Experiencing a Sales ...

by Dave Stein ... Do you have a list of customer testimonials that you can provide or talk to during your sales campaign? ... 4. Sales Execution. Process improvement mechanisms. ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/02/research_notes/MI_EV_XDS_02_25_03_1.asp - 20k - 2003-02-25 Summary: No matter how strong or experienced you are as a sales professional, sales executive or smaller company CEO, if the infrastructure supporting your sales effort is not in place, achieving your revenue targets will be like attempting to climb Mt. Everest wearing running shoes.