Campaign Opportunities

New Vendor Acquisition Strategies in the Enterprise Applications ...

by P.J. Jakovljevic ... Some marketing automation features are certainly top-notch, such as collaborative filtering (identifying cross-selling campaign opportunities based on past ... http:/.../Research/ResearchHighlights/ERP/2006/04/research_notes/EN_ER_PJ_04_26_06_1.asp - 31k - 2006-04-26 Summary: The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.

Maximizer Enterprise 8: A Strong Competitor on the SMB Front Line

by Kevin Ramesan and Katarina Novatzki ... that display information, including showing and scrutinizing opportunities, the industry ... The "Campaign Opened Email Tracking URL" feature tracks the number of e ... http:/.../Research/ResearchHighlights/Crm/2004/09/research_notes/PN_CR_KR_09_23_04_1.asp - 16k - 2004-09-23 Summary: TEC recently reviewed Maximizer Enterprise 8. Tailored to the latest Internet technology, the offering is aggressively priced. Rich functionality is offered in a three-module structure that continues to compete in the demanding 'best fit,' customer relationship management, small and medium enterprise mar

Onyx Thinks ASP Opportunities Are A Gem

by L. Talarico ... Capabilities include catalog and campaign management, product configuration and order ... employees to manage contact information and sales opportunities, and view ... http:/.../research/researchhighlights/ecommerce/2000/10/news_analysis/na_ec_ljt_10_18_00_1.asp - 12k - 2000-10-18 Summary: Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes forging quality relationships with a few ASPs.

Surado! A Rising Mid-market CRM Provider

by Kevin Ramesan ... on-line analytical processing (OLAP) engine, provides key indicators on campaigns' return on investment (ROI) and opportunities driven by each campaign source. ... http:/.../Research/ResearchHighlights/Crm/2003/10/research_notes/VN_CR_KR_10_16_03_1.asp - 12k - 2003-10-16 Summary: Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana,

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... better allocation of marketing resources with the highest value opportunities. ... include customer data cleansing, analysis tools, and campaign management systems ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Customer Relationship Management Strategies Part Four: Strategies ...

by Mike Holland and Trinh Abrell ... to recognize consumer behavioral patterns and identify new opportunities in the ... your marketing manager would storyboard a marketing campaign, hold meetings to ... http:/.../Research/ResearchHighlights/Crm/2005/02/research_notes/MI_CR_XMH_02_17_05_1.asp - 25k - 2005-02-17 Summary: Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your compan

Why CRM Is So Hard and What To Do About It: Data is key to making ...

by Barry Briggs ... mail, Web system, call center, direct mail, data mart, campaign management and ... consistent experience to the end user, and to maximize marketing opportunities. ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_XBB_12_25_02_1.asp - 13k - 2002-12-25 Summary: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... good news nevertheless is that there are huge untapped opportunities for business ... automation suites that offer marketing analytics and campaign management in a ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

A CRM System Needs A Data Strategy

by David McNamara ... What was the ROI for the campaign? ... All organizations that regularly update customer data should review and analyze it to pinpoint opportunities to up-sell ... http:/.../Research/ResearchHighlights/ExecutiveView/2003/07/research_notes/TN_EV_XDM_07_03_03_1.asp - 16k - 2003-07-03 Summary: A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how

A Customer Relationship Management Solution Aims To Cover all the ...

by Osman Baig and Shahid Hannan ... schedule follow-up activities, and set conditions to advance opportunities. ... and responsibilities according to revenue projections, campaign periods, targeted ... http:/.../Research/ResearchHighlights/CRM/2006/08/research_notes/PN_CR_OB_08_17_06_1.asp - 29k - 2006-08-17 Summary: Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.