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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 customer credit analysis


Customer Choices for Achieving Growth
Some will say that the Big Few are in for quite a gamble, given that these market leaders are to introduce a product or concept that directly challenges the

customer credit analysis  proposition like a large customer base or a non-emulated vertical solution. Otherwise it will face oblivion. If a publicly traded vendor that does not want to be acquired, then the vendor needs to think of some defensive moves prevent acquisition. Going private, which is possible through an infusion of private funding, repurchasing outstanding shares to ensure majority voting power. Maintaining only a necessary level of cash, resorting to the poison pill shareholders provision, merging with a peer as

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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The Post-implementation Agility of Enterprise Systems: An Analysis


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17 Rules of the Road for Customer Relationship Management


Customer relationship management (CRM) is more than a product—it’s a philosophy. That’s why, when it comes to CRM systems, it’s important to understand all the benefits of an integrated application before beginning the selection process. After all, just as a chain is only as strong as its weakest link, a CRM solution is only as good as its implementation.

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Get Closer to Your Best Customers: A Shift in Customer Strategies in a Time of Crisis


An unsettled economy needs a different approach to managing revenues. Companies must identify their most profitable customers and the most effective marketing and sales vehicle for reaching them—with a shrinking budget. And shifts in customer spending demand a fresh look at the value proposition of your current products and services. Find out how you can stay close to your customers as their needs change.

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Fourth Shift Corporation: Working Overtime To Provide Complete Customer Care


Fourth Shift claims to have grasped the requirements of its target market (SMEs) that wish to acquire most of their business applications from a single source, even if they have to sacrifice some functionality. To that end, the company launched its Complete Care program. Complete Care is possibly the most comprehensive approach for small and midsize manufacturers to obtain needed business enterprise applications, backed by professional services and a long-term commitment to the customer's success. However, Fourth Shift’s future is not without significant challenges.

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I Love Customers—How Customer-centricity Drives Bottom Line Benefits


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The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine


Campaigns are far less effective at winning and retaining customers than they once were—now companies must deliver real-time, two-way, insight-driven interactions with individual customers. Learn how to build and use proprietary digital platforms called contextual marketing engines in this Forrester report, and get results that translate into unprecedented levels of customer engagement, increased revenue, and better product experiences.

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CRM and Technological Solutions: Be the Customer


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The Customer as a Strategic Asset


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Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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