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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer segmentation and profiling


A Road Map to Data Migration Success
Many significant business initiatives and large IT projects depend upon a successful data migration. But when migrated data is transformed for new uses, project

customer segmentation and profiling  business requirement to establish customer segmentation based on contact history is seriously impacted. Your planning should include the time needed and the approach for resolving gaps in the source to target data mapping (and a cost benefit of the effort). There are several options, and each will increase the scope of your project: The business users and data experts could manually create data. This is not uncommon when creating reference data, such as product types or customer status. The project

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » customer segmentation and profiling

Contemporary Business Intelligence and Its Main Components


Business intelligence (BI) represents the tools and systems that play a key role in the strategic planning process by allowing a company to manipulate corporate data for decision-making. But what exactly are the primary components of BI?

customer segmentation and profiling  organizational systems, such as customer relationship management (CRM), enterprise resource planning (ERP), finance, and human resources (HR), to combine various dimensions of organizational data in order to create a single view. For example, manufacturing and distribution enterprises of all sizes would benefit from leveraging software that not only senses the daily pulse of the operations, but that also spots incongruities, analyzes the performances of multiple areas, and initiates corrective Read More

A Modern Tale of Long (Supply Chain) Tails -- Part II


Part I of this blog series introduced the notion of long tails in modern supply chains. That blog post also introduced the vendor ToolsGroup and its solution for planning and optimizing finished goods in distribution environments. So, How Does ToolsGroup Solve the Distribution Puzzle? Most of the benefits are driven here by the distinctive Stock Mix Optimization capability that has delivered

customer segmentation and profiling  to deliver the targeted customer service level. The inventory optimization system automatically adjusts service level targets for individual stock-keeping units (SKUs) to obtain the most optimal “mix” of inventory, and hence to attain the target global service objective while deploying less inventory. This is done by identifying the ideal mix of inventory, considering that each SKU-Location combination has its own efficiency curve, and taking into account variables like demand and supply variability, Read More

Contemporary Business Intelligence Tools


Tools under the business intelligence (BI) umbrella combine to convert data into information, and information into decisions for action. Dashboards and scorecards are two such tools. Though often confused, they have functional difference, especially in modern BI suites.

customer segmentation and profiling  in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis, to name only a few. The BI applications have not experienced the boom-and-bust cycle of adjacent enterprise application areas, and their need has been neither over- nor under-hyped. It has recently become one of the key enterprise software sectors, given that skimpy IT budgets have espoused the importance of getting the most Read More

Geocoding: Acquiring Location Intelligence to Make Better Business Decisions


By geocoding your address data, you have the location intelligence that helps you see patterns and create new opportunities to grow your business. There are three levels of positional accuracy, based on budget and business needs, as well as more enhanced levels of geographic accuracy. Learn more about geocoding, and how you can use it to perform market-specific data analysis—to strengthen customer relationships and more.

customer segmentation and profiling  ideal for: Demographics and customer segmentation Target marketing Store locator/site selection   3. Doorstop Geocoding Doorstop geocoding appends lat/long coordinates to the 11-digit level of the address or parcel. This high level of geocoding provides a distinct set of coordinates for every valid address — giving you the actual, physical location of the address right to the doorstop, building or property parcel. It is considered the most accurate method for pinpointing addresses. Geocoding at this Read More

Customer Analytics for Dummies (IBM Limited Edition)


In this e-book, take a look at the concepts for getting started with customer analytics and the specific techniques associated with it.

customer segmentation and profiling  for getting started with customer analytics and the specific techniques associated with it. Read More

Integrating Customer Relationship Management and Service Resolution Management


The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

customer segmentation and profiling  Customer Relationship Management and Service Resolution Management A customer relationship management (CRM) system that accommodates complex customer-facing processes requires four key factors to give the system a competitive advantage. The first key factor lies in the application's ability to develop a complete customer profile that supports multiple business units and products. Service organizations need a wide range of customer data, including demographics, financial status, and current and Read More

Lessons from the Leading Edge of Customer Experience Management


Companies can no longer afford to wait for the perfect data or technology or process to present itself before making customer experience management a strategic priority. Customer experience efforts need enterprise-wide visibility and focus to last. Here are six lessons from leading-edge companies—learn what they’re doing right.

customer segmentation and profiling  the Leading Edge of Customer Experience Management Companies can no longer afford to wait for the perfect data or technology or process to present itself before making customer experience management a strategic priority. Customer experience efforts need enterprise-wide visibility and focus to last. Here are six lessons from leading-edge companies—learn what they’re doing right. Read More

Voice of the Customer Analytics


Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer experience—down to the individual customer level.  

customer segmentation and profiling  of the Customer Analytics Verint Voice of the Customer Analytics solutions provide a solution set to centralize customer feedback across channels, interpret it in the context of business objectives, then act upon it to drive change. These solutions can provide an organization with critical data for rapid, targeted decision making, by analyzing and combining customer data from both direct (speech analytics, chat, e-mail) and indirect sources (social media) to gain a holistic view of the customer Read More

Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

customer segmentation and profiling  of Social Networks to Customer Relationship Management The era of managing your customer with a traditional customer relationship management (CRM) process is rapidly coming to an end. CRM is undergoing a revolutionary transformation, changing from a customer management model to one of customer engagement, and Web 2.0 technology is at the heart of this change. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates rather than simply targets, giving them the means to express Read More

Improving Customer Engagement with Social CRM


In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the

customer segmentation and profiling  Customer Engagement with Social CRM In a  previous pos t I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the surface what already existed but had been dodged by businesses, for a Read More

The Key to Achieving Global Customer Visibility


A clear customer focus is an essential part of improving business effectiveness and efficiency. But how can businesses achieve global customer visibility in today's competitive market? With the implementation of a master data management (MDM) solution, businesses can gain multidimensional, real-time visibility of their customers, resulting in improved competitiveness, higher profit margins, and reduced business risk.

customer segmentation and profiling  Key to Achieving Global Customer Visibility A clear customer focus is an essential part of improving business effectiveness and efficiency. But how can businesses achieve global customer visibility in today's competitive market? With the implementation of a master data management (MDM) solution, businesses can gain multidimensional, real-time visibility of their customers, resulting in improved competitiveness, higher profit margins, and reduced business risk. Read More

Building a Customer-centric Enterprise Knowledge Base for Improved Customer Support


Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their obvious use is to maintain different types of methods for addressing various client issues. KBs thus become an important tool in an organization’s armamentarium used for supporting its customers. But clients are unable to access these

customer segmentation and profiling  Knowledge Base for Improved Customer Support Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their obvious use is to maintain different types of methods for addressing various client issues. KBs thus become an important tool in an organization’s armamentarium used for supporting its customers. But clients are unable to access these resources directly—rather they need to go through a customer Read More

Deploying Customer Relationship Management Effectively: Beyond Implementation


A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success.

customer segmentation and profiling  Customer Relationship Management Effectively: Beyond Implementation Deploying Customer Relationship Management Effectively: Beyond Implementation If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Microsoft Dynamics is a line of integrated, adaptable business management solutions that automate and streamline financial, customer relationship, and supply chain processes in a way that helps you drive business success. Source : Read More

Customer Feedback Management


Years ago, I took a job as an interviewer because I thought it would be interesting to talk to different people to find out what they thought on a variety of topics. I soon realized that people were not so eager to share impressions and give us their thoughts on products, events, etc. Some of the survey’s topics were not very pleasant, (e.g., writing a will and testament and preparing for

customer segmentation and profiling  a relationship between the customer and the company. Length: Even the most pleasant things can become annoying or irritating if they take too long. For surveys, it’s essential to get right to the point and get it completed as soon as possible. A customer leaving right in the middle of the survey is worse than a refusal to take the survey because the time spent with that customer is wasted and the information cannot be used at all. Also, people will not be very happy when a “short five minute Read More