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Abstract:
Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool
for putting data to work. Data mining is a set of techniques for automating the exploration of data and uncovering hidden
truths. (...)
Excerpt related to
data mining marketing:
Data mining has emerged from obscure beginnings in artificial intelligence to become a viable and increasingly popular tool
for putting data to wo...
Published:
2000-11-06
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Abstract:
SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies
analyze and predict the behavior of Web surfers. The target customer is one with large volumes of enterprise data that come
from a variety of sources. (...)
Excerpt related to
data mining marketing:
SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies
analyze and predict t...
Published:
2000-03-27
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
data mining marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
It is now imperative that businesses be prudent. With rising volumes of data, traditional analytical techniques may not be
able to discover valuable data. Consequently, data mining technology becomes important. Here is a framework to help understand
the data mining process. (...)
Excerpt related to
data mining marketing:
It is now imperative that businesses be prudent. With rising volumes of data, traditional analytical techniques may not be
able to discover valuab...
Published:
2009-06-19
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Abstract:
As the economic downturn deepens, there’s no shortage of advice on how your company is to survive—where to cut costs
and how to retrench the business. But despite the natural inclination to spend as little as possible, a recession might actually
be a great time to use market conditions to your ad (...)
Excerpt related to
data mining marketing:
No Time to Retreat: Seizing Opportunity in an Economic Downturn. Source: Sage. Document Type: White Paper Description: As
the economic ...
Published:
2010-03-11
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
data mining marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate,
vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs.
If you’re tired of being kept in the dark about the e (...)
Excerpt related to
data mining marketing:
Leverage Google Analytics to Enhance Marketing Awareness and Performance. Source: Blue Tent Marketing.
Document Type: White Paper ...
Published:
2010-03-11
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Abstract:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics
to predictive analytics, and predictive analytics is emerging as a distinct new software sector. (...)
Excerpt related to
data mining marketing:
Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to
predictive analytics, ...
Published:
2005-12-24
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Abstract:
Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the
right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers
and gather insights on all customers' interactions, the ques (...)
Excerpt related to
data mining marketing:
Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right
people. Now that sa...
Published:
2003-07-23
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Abstract:
Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent
certain that the data you’re working with is always accurate? To deal with this and many other questions that will arise,
businesses must gain a better understanding of how well (...)
Excerpt related to
data mining marketing:
... How can you be 100 percent certain that the data you’re working with is always accurate?
To deal with this and many other questions ...
Published:
2010-03-11
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
data mining marketing:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
data mining marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
data mining marketing:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
thinkAnalytics signs a partnering agreement with one of the largest information technology services companies in North America.
Why does CGI expect thinkAnalytics’ software to make a difference to its customers? (...)
Excerpt related to
data mining marketing:
thinkAnalytics signs a partnering agreement with one of the largest information technology services companies in North America.
Why does CGI expe...
Published:
2000-09-22
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Abstract:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its
customers to achieve a new level of operational excellence. (...)
Excerpt related to
data mining marketing:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers
to achieve a ne...
Published:
2004-12-29
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Abstract:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application. (...)
Excerpt related to
data mining marketing:
Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also,
Ariba has partnered with...
Published:
2000-07-20
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
data mining marketing:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical
CRM service offerings that promise to provide more value (...)
Excerpt related to
data mining marketing:
Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and
CRM analytics vendor E...
Published:
2000-09-15
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Abstract:
SAS Institute has been successful, moving beyond a business intelligence. Lately, it has lately focused on sustaining its
technology leadership, expanding in some vertical markets, and becoming more attentive to the low-end market. (...)
Excerpt related to
data mining marketing:
SAS Institute has been successful, moving beyond a business intelligence. Lately, it has lately focused on sustaining its
technology leadership, e...
Published:
2005-08-10
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Abstract:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Excerpt related to
data mining marketing:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Published:
2000-03-17