Lifetime Value

What Drives Profitability

by Glen Petersen ... 2. Lifetime Value. 3. Targeting Prospects and Managing Customer Behavior. ... Lifetime Value. Another important concept to customer profitability is lifetime value. ... http:/.../Research/ResearchHighlights/CRM/2006/03/research_notes/MI_CR_XGP_03_21_06_1.asp - 15k - 2006-03-21 Summary: Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.

Where Has All the Service Gone?

by Carla Reed ... What happened to the lifetime value of the customer? This in itself should be a warning! ... What happened to the lifetime value of the customer? ... http:/.../Research/ResearchHighlights/Scm/2004/11/research_notes/TN_SC_XCR_11_02_04_1.asp - 13k - 2004-11-02 Summary: For some reason, once a product moves into the retail channel, most manufacturers lose control. The retailer abdicates responsibility. When faced with a problem, the consumer is alone! What happened to the lifetime value of the customer? This article examines the lapses and promises in providing service

Using Predictive Analytics within Business Intelligence: A Primer

by TEC Analysts ... program. Financial institutions, on the other hand, use predictive analytics to identify the lifetime value of their customers. Whether ... http:/.../ResearchHighlights/BusinessIntelligence/2006/06/research_notes/TU_BI_TA_06_15_06_1.asp - 17k - 2006-06-15 Summary: What are predictive analytics, and how are they used within business intelligence applications and for business performance management?

Using Predictive Analytics within Business Intelligence: A Primer

by TEC Analysts ... program. Financial institutions, on the other hand, use predictive analytics to identify the lifetime value of their customers. Whether ... http:/.../ResearchHighlights/BusinessIntelligence/2009/09/research_notes/TU_BI_TA_09_11_09_1.asp - 17k - 2009-09-11 Summary: What are predictive analytics, and how are they used within business intelligence applications and for business performance management?

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... MA also enables new metrics, such as customer profitability, lifetime value, and wallet share to supplement the traditional metrics of market share and ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Why CRM Is So Hard and What To Do About It: Data is key to making ...

by Barry Briggs ... published in Computerworld magazine, Mazda USA wanted to tie together profiles on car owners, segment them by value tiers and build lifetime value indices and ... http:/.../Research/ResearchHighlights/Crm/2002/12/research_notes/MI_CR_XBB_12_25_02_1.asp - 13k - 2002-12-25 Summary: Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

Marquee Vendors Partner for Deepening Inherent CRM and BI Links

by P.J. Jakovljevic ... segmentation and improve product lifecycle management (PLM) to possibly reduce operating costs, enhance customer loyalty and lifetime value, and increase ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/EN_CR_PJ_08_17_05_1.asp - 16k - 2005-08-17 Summary: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il

CRM ROI: Creating a Business Case

by Tom Pisello ... and eliminate replacement expenses. Improve customer satisfaction and loyalty, Improve customer lifetime value. Risks. Biting-off-more ... http:/.../Research/ResearchHighlights/Crm/2004/07/research_notes/RN_CR_XTP_07_23_04_1.asp - 15k - 2004-07-23 Summary: Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.

BPM Weaves Data And Processes Together For Real-time Revenues

by David Cameron ... For example, if a process needs a customer lifetime value to evaluate which course of action to take, but does not contain that element, users can add the ... http:/.../Research/ResearchHighlights/DataWarehousing/2003/05/research_notes/MI_DW_XDC_05_30_03_1.asp - 15k - 2003-05-30 Summary: Linking data to process is the realm of business process management (BPM). BPM's focus on process dramatically reduces the amount of data that needs to be moved, and thereby reduces both the initial cost and ongoing maintenance cost of application integration.

The Best ACT! Is Still to Come

by Kevin Ramesan and Katarina Novatzki ... Product Definition and Market Impact. Management at ACT! sees an opportunity to increase the lifetime value of its loyal customers in two ways. ... http:/.../Research/ResearchHighlights/Crm/2004/08/research_notes/PN_CR_KR_08_31_04_1.asp - 11k - 2004-08-31 Summary: After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates, enhanced opportunity management, additional security, contact