Marketing Analytics

Why Are CRM and Analytics Intrinsically Connected?

by P.J. Jakovljevic ... Marketing analytics adds a new dimension to basic campaign management. With marketing analytics, marketers can conduct customer ... http:/.../Research/ResearchHighlights/CRM/2005/08/research_notes/TU_CR_PJ_08_16_05_1.asp - 21k - 2005-08-16 Summary: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

Can the Market Sustain a Stand-Alone EMM?

by Kevin Ramesan ... Marketing analytics is the third component adding a new dimension to the basic campaign management modules. The analytics functionality ... http:/.../Research/ResearchHighlights/crm/2004/05/research_notes/VN_EM_KR_05_06_04_1.asp - 13k - 2004-05-06 Summary: The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few

Marketing Automation: Coming of Age Slowly

by P.J. Jakovljevic ... of solutions: 1) marketing operations,. 2) marketing analytics, and. 3) campaign management solutions. Marketing operations software ... http:/.../Research/ResearchHighlights/Crm/2004/05/research_notes/TU_CR_PJ_05_15_04_1.asp - 24k - 2004-05-15 Summary: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given market

Should Uniqueness Vouch For Marketing Automation Niche Players?

by P.J. Jakovljevic ... Thus, we expect to see more marketing-automation suites that offer marketing analytics and campaign management in a single product offering. ... http:/.../Research/ResearchHighlights/Crm/2003/06/news_analysis/NA_CR_PJ_06_28_03_1.asp - 29k - 2003-06-28 Summary: Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaug

Predictive Analytics; the Future of Business Intelligence

by Mukhles Zaman ... Angoss developed industry specific predictive analytics software like Angoss Expands FundGuard, Angoss Telecom Marketing Analytics, and Angoss Claims & ... http:/.../ResearchHighlights/BusinessIntelligence/2005/12/research_notes/TU_BI_XMZ_12_24_05_1.asp - 27k - 2005-12-24 Summary: Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive analytics is emerging as a distinct new software sector.

New Vendor Acquisition Strategies in the Enterprise Applications ...

by P.J. Jakovljevic ... with SSA Global's established business model of mining its installed customer base by bringing new CRM functionality (such as marketing analytics and call ... http:/.../Research/ResearchHighlights/ERP/2006/04/research_notes/EN_ER_PJ_04_26_06_1.asp - 31k - 2006-04-26 Summary: The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors.

Interelate: More on Tap Than Apps

by L. Talarico ... Interelate, a customer intelligence ASP, bundles applications and industry expertise in data analysis, database marketing, analytics, and CRM to deliver an ... http:/.../Research/ResearchHighlights/eCommerce/2000/09/news_analysis/NA_EC_LJT_09_15_00_1.asp - 8k - 2000-09-15 Summary: Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and CRM analytics vendor E.piphany. These partnerships complement Interelate’s analytics expertise to provide new analytical CRM service offerings that promise to provide more value

Informatica Powers Siebel’s New eBusiness Analytics

by M. Reed ... across the extended enterprise for analysis," said Dan Lackner, vice president and general manager of Marketing Automation and eBusiness Analytics Products at ... http:/.../Research/ResearchHighlights/DataWarehousing/2000/12/news_analysis/NA_DW_MFR_12_19_00_1.asp - 8k - 2000-12-19 Summary: Siebel Systems is incorporating Informatica’s data integration platform into Siebel eBusiness Analytics 2000.3. The vendors hope to use the integrated product to consolidate data into a 'comprehensive e-business data warehouse'. Have the vendors found the e-business holy grail?

entellium

... Government, Manufacturing, Electronics, Consumer goods, Hospitality, Automotive, Media and Marketing. analytics, analytics, analytics automation, automation ... http://directory.technologyevaluation.com/profile.aspx?vid=11639 - 3k

Who Alleges The PRM Market Consolidation?

by P.J. Jakovljevic ... and growth),; marketing management (eg, campaign management, promotion management, trade fund management, marketing analytics/ market intelligence, etc.),; ... http:/.../Research/ResearchHighlights/Crm/2003/05/research_notes/TU_CR_PJ_05_03_03_1.asp - 23k - 2003-05-03 Summary: Many surveys have purported that there are twice as many manufacturers that cannot integrate their ordering systems with those of their partners and distribution channels than those that can, leaving them vulnerable in terms of brand management due to poor visibility.