Despite significant investments in data collection and integration, few companies can redeploy accumulated data to drive business performance. To succeed, they need new business intelligence (BI) tools that can integrate and analyze huge amounts of internal and external data. Learn how such tools can help your company understand customer needs, identify trends, and use the resulting lead time to seize opportunities.
oil and gas business intelligence analysis
tools. Advances within the oil and gas industry provide a good analogy for understanding the direction of BI tools. In the past, major oil companies drilled a significant number of dry wells before hitting a gusher. Today, new technologies, such as seismography and remote sensing, are providing accurate data which is programmed into powerful three-dimensional visual software programs. The result is an accurate view of target drilling areas. In effect, these tools enable companies to drill in the right